CKUA Radio Network is a respected nonprofit media organization that has been a cultural cornerstone in Alberta for decades. Exploring peer-to-peer fundraising for the first time, CKUA partnered with Yeeboo Digital to build a TeamRaiser-based platform. The solution equipped radio hosts and transmitter communities across the province with their own giving pages.
CKUA Radio Network embarked on a pioneering journey to explore the potential of peer-to-peer fundraising within a media organization, starting entirely from scratch with no prior P2P experience.
Their vision was ambitious: equip each radio host with a personalized giving page for on-air fundraising, and involve transmitter communities across Alberta by creating dedicated fundraising pages for each community.
To realize their P2P fundraising vision, CKUA partnered with Yeeboo Digital to implement a multifaceted TeamRaiser solution. We built individual host pages that enabled personalized, on-air fundraising efforts.
We also created community fundraising pages for transmitter communities across Alberta and added DIY tools to empower supporters to run their own campaigns.
CKUA’s journey into P2P fundraising, backed by Yeeboo Digital’s support, showcased their adaptability and commitment to innovation. By implementing TeamRaiser and fostering community-driven campaigns, CKUA successfully entered the peer-to-peer fundraising arena.
The effort strengthened the organization’s connection with both its audience and the communities it serves across the province.
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