SickKids Foundation is a nonprofit dedicated to improving the health and well-being of children, supporting SickKids Hospital, Canada’s leading centre for pediatric healthcare, through fundraising that provides critical resources for research, treatments, and care. Yeeboo Digital delivered a tailored eCommerce revamp that gave the foundation a fresh, engaging donation experience.
SickKids Foundation had been using Shopify for their eCommerce platform but needed a more tailored solution that would allow them to issue tax receipts for donations.
They wanted a fresh and engaging website that resonated with their values, inspired by the success of the CAMH (Centre for Addiction and Mental Health) new eCommerce site that our organization had implemented.
Yeeboo Digital delivered a fresh look built on custom wireframes aligned with SickKids Foundation’s mission, and enhanced communication through personalized eCards for symbolic gift purchases. Engaging messaging was layered in via custom lightbox and alert boxes.
Navigation was streamlined and restructured to reflect donation categories, letting donors browse both by area of impact and by price for a more intuitive giving experience.
Donors warmly embraced the thoughtful additions, creating a significant improvement in the overall donor experience. The personalized eCards added a deeply personal touch to contributions.
That personal touch fostered a profound emotional connection between donors and the foundation’s cause, reinforcing the value of the redesigned eCommerce experience.
Over $2.1m Raised Since 2023
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