By utilizing Blackbaud’s Luminate Online, Yeeboo Digital built a powerful eCommerce site that allows CAMH Foundation’s donors to easily and securely contribute to mental health research and support. The rebuilt symbolic giving experience became the foundation’s new Giving Hub.
CAMH Foundation sought to expand its online giving options and streamline the donation process. The organization also wanted to deliver a more personalized donor experience across its symbolic giving program.
Yeeboo Digital rebuilt the symbolic giving eCommerce site using Blackbaud’s Luminate Online. The work included custom wireframe templates reflecting the brand, eCards for symbolic gifts, and lightbox and alertbox features for critical messaging.
Navigation was restructured around impact areas, price points, and occasions to make it easy for donors to find the right gift.
The new Giving Hub achieved positive donor reception. Expanded giving options engaged supporters, eCards enhanced personalization, and the improved navigation simplified how donors explore contribution opportunities.
450+ Children Sponsored Since 2023
View Project about A Website Facelift & Integrated Giving – ERDO Canada
