Make-A-Wish Canada partnered with Yeeboo Digital to lead a digital transformation of its national website. Together we created an accessible, bilingual, and emotionally impactful online presence that inspires action and simplifies referrals. The result supports long-term growth in donations and engagement across the organization.
The previous digital presence had an outdated design that lacked modern functionality and visual appeal, making navigation difficult while donation and referral pathways were unclear or buried. The site did not meet accessibility standards and lacked consistent bilingual English-French support.
Content management was challenging, resulting in inconsistent branding and outdated information, and the existing infrastructure could not support long-term growth or evolving campaign needs. These issues highlighted the necessity for a complete digital overhaul to reflect the organization’s mission and national impact.
We conducted comprehensive stakeholder interviews and workshops during discovery, then developed a bilingual WordPress content architecture with centralized management and regional flexibility. The site’s information architecture was reimagined with clear navigation emphasizing simplicity and emotional resonance.
We created accessible, modular page templates adhering to WCAG 2.1 AA standards, with flexible layouts allowing strategic placement of calls to action alongside relevant stories and resources. Comprehensive training and documentation were provided for technical and content teams post-launch.
The new website delivers clearer pathways and emotionally resonant content that guides users toward action, while meeting accessibility standards with consistent bilingual English-French support that expands reach and inclusivity.
Content authors are empowered with modular templates for easy updates aligned with campaigns, and a robust WordPress multisite framework positions Make-A-Wish Canada for future growth in national storytelling and fundraising.
