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Empowering Make-A-Wish Canada: Elevating the Event Experience


Client Make-A-Wish Canada
Services & Tools Technology Health DonorDrive

Outcome

Over $2.1m Raised Since 2023

Project Overview

Make-A-Wish Canada is a nonprofit dedicated to granting wishes for children with critical illnesses, bringing joy, healing, and hope to families during challenging times. Ahead of the 2023 Women for Wishes event, Yeeboo Digital refreshed the event site’s design, bolstered functionality, and delivered a seamless experience for participants.

  1. Challenge

    Facing the upcoming 2023 Women for Wishes event, Make-A-Wish Canada aimed to revamp their online fundraising strategy and enhance participant engagement. With prior experience using DonorDrive for the peer-to-peer event, they sought expert assistance to seamlessly transition the event for the current year.

    The goal was to refresh the event site’s design, bolster its functionality, and provide a seamless experience for every participant.

  2. Solution

    Using Make-A-Wish Canada’s existing DonorDrive template, Yeeboo Digital meticulously reconfigured and populated content for the 2023 Women for Wishes event. A captivating custom map feature was introduced in direct response to the organization’s request.

    The interactive map showcased clickable pin-drop links connecting users to Make-A-Wish chapter event pages across Canada, enhancing both navigation and engagement.

  3. Results

    The 2023 Women for Wishes event site stands as a testament to the power of strategic partnership and innovative solutions. The enhanced fundraising capabilities and improved participant engagement align seamlessly with Make-A-Wish Canada’s mission.

    By pairing a refreshed design with the new interactive map feature, the event delivered a more connected, engaging experience for supporters across the country.