Oceans North partnered with Yeeboo Digital to redesign their WordPress website, creating a modern, accessible platform that clearly aligns their research and advocacy work under three key priorities: climate, communities, and ocean. The result is a flexible and mission-driven site that empowers both users and internal teams.
The previous site lacked a clear framework to communicate Oceans North’s core priorities, with inconsistent and unintuitive navigation that created friction for users exploring key research, news, and program content. There was no natural flow between content and engagement opportunities, making it difficult for users to read a related article, sign up for emails, or make a donation.
The site did not fully meet accessibility best practices and was not optimized for bilingual content, while its outdated visual design lacked the impact and credibility to match the organization’s work. Years of patchwork changes had also made the WordPress backend overly complex and difficult to update without confusion or errors.
We delivered a fully custom WordPress website using a modern flexible content blocks framework, beginning with a multi-session discovery process that included content strategy workshops, user journey mapping, and a new site architecture built around the three focus areas of climate, communities, and ocean. Our design team created a fresh, on-brand look balancing science with storytelling through imagery, video, and copy.
We built a reusable library of custom content blocks so authors can easily manage diverse layouts without compromising design consistency or accessibility, with the site built to be fully bilingual in the future and compliant with WCAG 2.1 AA standards. We also streamlined the backend interface and provided training and custom documentation for a smooth handoff.
Users can now explore content by priority area through intuitive pathways that make it easy to learn, act, or engage, while the new design aligns with Oceans North’s brand values to establish trust and credibility with funders, partners, and the public. Calls to action are placed strategically alongside relevant content, creating a natural flow that turns interest into meaningful action.
The site delivers a consistent, high-quality experience across languages and devices, and the modular block system with a simplified backend gives internal teams the tools to manage updates quickly and with minimal support.
