Problem Solved

Transforming Online Revenue with the William Osler Health Services Foundation

Client William Osler Hospital Foundation
Services & Tools Digital Marketing Health Hospital Foundation Luminate Online WordPress

Project Overview

The William Osler Health System Foundation is a renowned healthcare organization that approached Yeeboo Digital with the goal of maximizing its online revenue potential. Recognizing untapped opportunities in the digital realm, the foundation sought to leverage its online presence and expand its reach to engage a wider audience.

  1. Challenge

    The initial challenge was to determine whether the foundation’s hypothesis of unrealized online revenue actually held true. Before committing to a full-fledged digital marketing strategy, the potential of the online channel needed to be proven.

    Yeeboo Digital understood the need to conduct thorough testing and analysis to assess the viability of that hypothesis before scaling any investment.

  2. Solution

    To validate the hypothesis, Yeeboo Digital initially implemented the Google Ads Grant, using free advertising credits to test the waters. After proving the effectiveness of online advertising, the foundation approved a small test budget for paid Google Ads.

    Yeeboo Digital then strategically migrated brand-related terms to the new Google Ads account, ensuring a streamlined and targeted approach designed to maximize returns.

  3. Results

    Yeeboo Digital’s initial testing using a CPA bid strategy yielded impressive results, achieving approximately 200% ROI. This early success validated the foundation’s hypothesis that meaningful online revenue was going unrealized.

    The account went on to consistently achieve monthly ROAS of over 600%, providing a strong foundation for further digital marketing investments.

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