Ovarian Cancer Canada partnered with Yeeboo Digital to launch a modern, bilingual, multi-location peer-to-peer fundraising platform for their national Walk of Hope. Using a custom front-end events template powered by Blackbaud’s TeamRaiser platform, the team delivered a fast, accessible, and mission-driven experience. It simplifies participation and powers community-led action across Canada.
The legacy Walk of Hope site offered limited flexibility, making it difficult to reflect current branding or provide a smooth experience across regions and languages, and its design lacked the visual impact and emotional resonance needed to communicate the mission’s urgency. Participants faced friction when choosing a location or registration path, creating potential drop-off points during sign-up.
Finding a participant, team, or location was not intuitive, making it harder for donors to support specific fundraisers. Years of repeated backend modifications had left a disorganized codebase that was difficult to maintain, while setting up and managing dozens of local events required significant manual effort.
Within a three-month project, Yeeboo Digital implemented a custom TeamRaiser template tailored to OCC’s brand, strategy, and bilingual requirements, incorporating the organization’s typography, colour palette, and custom-styled components across all event pages. Content structure aligned with OCC’s bold messaging, pairing impactful visuals with succinct copy to encourage action.
Both English and French content were implemented with location-specific homepages through child events, and registration and donation pathways were designed to prioritize speed and ease with a national search feature. The OCC team was empowered to manage and replicate 32 location-specific events through training, an admin manual, and a blueprint setup process, all built to WCAG 2.1 AA standards and fully responsive.
The redesigned Walk of Hope platform reinforces OCC’s bold tone, strengthening the emotional impact of the event’s purpose and storytelling, while simplified navigation, quick-start registration, and intuitive search tools help users get involved faster and more confidently.
Participants and donors across Canada can engage in either English or French without compromise, and internal teams can now replicate and manage dozens of events with far greater efficiency and consistency.
