A Digital Transformation for Make A Wish Canada
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Maȟpíya Lúta Owáyawa / Red Cloud Indian School partnered with Yeeboo Digital on a comprehensive digital transformation project. The goal was to enhance its online visibility, boost donations, and provide a cohesive, user-friendly experience across all of its digital platforms. The work spanned a new WordPress site, an Engaging Networks donation setup, and a redesigned Shopify storefront.
The school’s existing website was outdated, lacking modern design elements and was not mobile-responsive. Its digital infrastructure was insufficient for fundraising needs, with donation forms that were not optimized for conversion.
Additionally, the Shopify storefront did not align with the main website’s branding, creating a disjointed user experience across platforms.
Yeeboo Digital delivered a full WordPress redesign, optimized for mobile devices to ensure a seamless experience across all screen sizes. We then set up Engaging Networks, creating and integrating donation forms tailored to different fundraising needs such as one-time donations, monthly giving, and tribute gifts.
Finally, we redesigned the Shopify store’s front end to match the look and feel of the new website, providing a cohesive brand experience.
The redesigned website attracted more visitors who were also more engaged, and the school saw a notable increase in online donations.
Aligning the Shopify store with the main website created a consistent and professional brand presence across every digital touchpoint.

