Sunnybrook Foundation is a nonprofit that plays a pivotal role in advancing healthcare excellence through research, education, and patient care. A long-time TeamRaiser user, the Foundation partnered with Yeeboo Digital to upgrade the platform behind its Race for the Kids event with RBC. The goal was a more engaging, competitive, and personalized participant experience.
Having used TeamRaiser for an extended period, Sunnybrook Foundation needed a fresh approach to maximize its potential. Their Race for the Kids event, in partnership with RBC, required enhancements to elevate the overall event experience.
The organization also sought innovative ways to engage participants, including customizable registrant questions, tailored email journeys, and a competitive spirit for industry challenge registrants.
Yeeboo Digital upgraded Sunnybrook Foundation’s existing TeamRaiser platform, taking inspiration from the original design and incorporating improvements to optimize the participant experience. This included versatile overlay features and three distinct TeamRaiser configurations.
We added customized registrant questions, tailored email journeys, and competitive elements designed to motivate participants.
The upgraded TeamRaiser platform delivered a modern, engaging, and user-friendly event experience that attracted and retained participants. Streamlined registration and personalized experiences made it easier for supporters to get involved.
Together, these improvements increased engagement and boosted participation in the Race for the Kids event.
