Driving Success: A 5-Year Journey of Digital Marketing with Operation Smile Canada
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ERDO (Emergency Relief & Development Overseas) is a Canadian non-profit committed to helping vulnerable communities worldwide through crisis response, child sponsorship, and community development. Yeeboo Digital delivered a brand-new WordPress website, a customized child sponsorship program, and an eCommerce store that together solved the challenges ERDO faced in serving their audience and facilitating donations.
ERDO’s previous website was outdated and lacked the functionality to integrate with their tech and giving needs. They needed a new site that looked modern while incorporating the tools required to facilitate donations and sponsorships.
On top of the website itself, ERDO wanted a donor portal that would provide an engaging, ongoing experience for the sponsors supporting their programs.
Yeeboo Digital built a brand-new WordPress website that was visually appealing, mobile-responsive, and easy to navigate, optimizing it for search engines to increase traffic and visibility. The team then created a customized child sponsorship program and donor portal integrated with Blackbaud SkyAPI and ReNXT.
The portal let donors easily see their sponsored children, view their giving history, and update their contact information. The team also built an eCommerce store using Luminate Online to power the ERDO gift catalogue.
The website facelift and integration of ERDO’s giving tools produced significant improvements. The new site saw an increase in traffic, and the streamlined donation process made it easier for supporters to give.
The child sponsorship program was a major success, with many sponsors engaging more with the children they supported, while the eCommerce store increased revenue and gave supporters another way to contribute to ERDO’s mission.

