Giving Tuesday represents a lot of things. Once upon a time it stood for a disruption to Black Friday consumerism; offering thoughtfulness and reflection on corporate greed, personal abundance and worthy causes in need. But with Cyber Monday and seemingly never ending week long extensions to these excuses to buy big screen T.V.s equipped with...Read More

  Digital Fundraising isn’t e-commerce. The psychology of giving is different. The motivation is deeper. And the relationship between the message and the outcome isn’t a transaction, it’s a moment of shared belief. Yet many teams are trying to use AI prompts written for product marketing to craft donor emails. The results feel slick, generic,...Read More