Email marketing is the cornerstone of digital fundraising.
There are many ways to reach and activate donors online, but there is nothing more effective than email at generating revenue. To be truly effective at digital fundraising you have to be excellent at marketing through email.
Because email is the life blood of digital revenue generation.
When it comes to raising money online there is nothing more effective than email. And when you are talking about email, there are 3 key metrics that are essential to a great nonprofit email marketing program: List Size, List Health and List Engagement.
These are the three most important factors that will define if you are able to raise revenue when you need it.
These metrics define not only the overall state of your email marketing program but they also define the foundation for your email marketing and list growth strategies.
Email is also a deeply personal communication tool, a medium where the constituent can delete us forever with a single click. You must balance your desire to raise revenue with the audiences desire for community, knowledge and value. This is the Art of email marketing.
You need to carefully and strategically manage these metrics if you want to run a successful email marketing program.
Yeeboo Digital is a progressive, full service digital agency dedicated to supporting the nonprofit and charitable sector. We focus specifically on leveraging the power of technology to raise more money, drive more action and help our nonprofit clients change the world for the better. We work together in our office with amazing nonprofits across North America.
I get it, you want to reach out – but maybe you’re worried that you will be ‘sold’ or placed into an aggressive or never ending ‘sales cycle’. That’s not how we roll. Here’s what you can expect: You reach out, and we will email you back in a day or so to setup a short exploratory call at a time that works for you. The purpose of the call is to meet you, have an open discussion about your goals, needs and concerns – and for you to ask questions. We can walk you through who we are, what we do, what you can expect from working with us and if we think we can provide a solution. If you decide you like what you hear – we can send you a proposal.