CKUA Radio Network

Tuning into Innovation: CKUA's P2P Fundraising with Yeeboo Digital

CKUA Radio Network embarked on a pioneering journey to explore the potential of P2P fundraising within the context of a media organization.

Tuning into Innovation: CKUA's P2P Fundraising Transformation

CKUA Radio Network, a respected nonprofit media organization, has been a cultural cornerstone in Alberta, Canada, for decades. Known for its diverse music and thought-provoking content, this long-standing nonprofit has cultivated a strong community presence. However, when it came to peer-to-peer (P2P) fundraising they were entering uncharted waters.

The Challenge:

CKUA Radio Network embarked on a pioneering journey to explore the potential of P2P fundraising within the context of a media organization. They faced several challenges:

Starting from Scratch: There was no prior experience with P2P fundraising, making this an entirely new venture.

Unique Strategy: Their initial strategy involved wanting to equip each radio host with their own personalized giving page, enabling on-air fundraising efforts. 

Community Engagement: The client envisioned involving transmitter communities across Alberta by creating fundraising pages for each community. These pages aimed to foster competitive community-driven campaigns, where local supporters could rally together for a shared cause.

The Solution:

To address these challenges and realize their P2P fundraising vision, CKUA Radio Network partnered with our team here at Yeeboo Digital. Together, we worked to implement a multifaceted solution:

 

TeamRaiser Implementation: Adoption of TeamRaiser, a robust BlackBaud P2P fundraising platform, to lay the foundation for their fundraising efforts.

Individual Host Pages: Yeeboo Digital worked closely with the nonprofit team to create personalized TeamRaiser giving pages for each radio host, facilitating on-air fundraising and personalized engagement with supporters.

Community Fundraising: CKUA and Yeeboo Digital collaborated to establish dedicated fundraising pages for transmitter communities across Alberta. This allowed communities to join and initiate competitive campaigns, fostering a sense of local ownership and involvement.

DIY Empowerment: Yeeboo Digital set up the client with the ability to give engaged community advocates the ability to become fundraisers themselves.

Conclusion:

 

CKUA Radio Network’s journey into P2P fundraising, with Yeeboo Digital’s unwavering support, showcased their adaptability and commitment to innovation. By implementing TeamRaiser and fostering community-driven campaigns, CKUA, not only successfully entered the P2P fundraising arena but also strengthened their connection with their audience and community.