CKUA Radio Network embarked on a pioneering journey to explore the potential of P2P fundraising within the context of a media organization.
CKUA Radio Network, a respected nonprofit media organization, has been a cultural cornerstone in Alberta, Canada, for decades. Known for its diverse music and thought-provoking content, this long-standing nonprofit has cultivated a strong community presence. However, when it came to peer-to-peer (P2P) fundraising they were entering uncharted waters.
CKUA Radio Network embarked on a pioneering journey to explore the potential of P2P fundraising within the context of a media organization. They faced several challenges:
Starting from Scratch: There was no prior experience with P2P fundraising, making this an entirely new venture.
Unique Strategy: Their initial strategy involved wanting to equip each radio host with their own personalized giving page, enabling on-air fundraising efforts.
Community Engagement: The client envisioned involving transmitter communities across Alberta by creating fundraising pages for each community. These pages aimed to foster competitive community-driven campaigns, where local supporters could rally together for a shared cause.
To address these challenges and realize their P2P fundraising vision, CKUA Radio Network partnered with our team here at Yeeboo Digital. Together, we worked to implement a multifaceted solution:
TeamRaiser Implementation: Adoption of TeamRaiser, a robust BlackBaud P2P fundraising platform, to lay the foundation for their fundraising efforts.
Individual Host Pages: Yeeboo Digital worked closely with the nonprofit team to create personalized TeamRaiser giving pages for each radio host, facilitating on-air fundraising and personalized engagement with supporters.
Community Fundraising: CKUA and Yeeboo Digital collaborated to establish dedicated fundraising pages for transmitter communities across Alberta. This allowed communities to join and initiate competitive campaigns, fostering a sense of local ownership and involvement.
DIY Empowerment: Yeeboo Digital set up the client with the ability to give engaged community advocates the ability to become fundraisers themselves.