GivingTuesday has a funny way of leaving nonprofit fundraising teams with two competing emotions. On one hand, there’s relief. The day is over. The emails went out. The donation page didn’t crash. Money came in. On the other hand, there’s uncertainty. The numbers look “fine,” but you’re not entirely sure what they mean. You...Read More

If you’re a week or two out from year-end, the smartest thing you can do is stop adding new  campaigns and start squeezing more value out of the traffic you already have. Two of your highest-leverage, fastest-to-change assets are: Your donation thank-you page, and Your confirmation / tax receipt email. These are the first “post-gift”...Read More