The Paradox We Can No Longer Ignore Here’s the uncomfortable math: in 2025, total fundraising dollars increased 2.9% while the number of donors declined 1.9%. We’re raising more money from fewer people. According to the Fundraising Effectiveness Project’s Q2 2025 report, this isn’t a blip – it’s an acceleration of a structural crisis. The smallest...Read More

Why asking better questions at the top is the key to unlocking organizational intelligence I spoke this past weekend to the board of the Jane Goodall Institute of Canada about AI and fundraising. An absolute tip of the cap to their leadership for creating space for the conversation (and for inviting me to join). I...Read More

  Digital Fundraising isn’t e-commerce. The psychology of giving is different. The motivation is deeper. And the relationship between the message and the outcome isn’t a transaction, it’s a moment of shared belief. Yet many teams are trying to use AI prompts written for product marketing to craft donor emails. The results feel slick, generic,...Read More