Giving Tuesday represents a lot of things.
Once upon a time it stood for a disruption to Black Friday consumerism; offering thoughtfulness and reflection on corporate greed, personal abundance and worthy causes in need.
But with Cyber Monday and seemingly never ending week long extensions to these excuses to buy big screen T.V.s equipped with 4k and all of our favourite time sucking platforms – how can your organization ensure that it gets as many opens, clicks and donations as it truly deserves to raise funds for your great cause.
We have some ideas that you might want to include in your content, to help engage your donors, and cut through the clutter.
We’ve put them together in this little checklist below.
Giving Tuesday 2025: Email Personalization & Storytelling Tips
Email Marketing
- Personalization: include your donor’s name in the email content, or even in the email subject. We want donors to feel important and recognized.
- Conditionalization: tailor messaging to donor type and giving level (first-time donors, major donors, monthly donors, and more).
- Storytelling: share the powerful, emotional impact of your work – stories of triumph, perseverance and gratitude.
Digital Engagement & Social Strategy
- Continuity: match imagery, copy, and tone across ads, emails, landing pages and donation forms.
- Be bold: say things louder, more creatively, and more passionately. It’s the season to stand out.
- Instagram Stories Countdown: build urgency toward match periods or goals.
- Social quiz/poll: run light-touch interactive fun to increase engagement and awareness.
Donation Forms
- Gift level ask message: articulate what each donation level achieves.
- Dynamic ask: align gift arrays to donor history to increase average gifts.
- Upsell lightbox: encourage donors to upgrade to monthly gifts post-donation.
- Connect amount to impact: e.g., “$50 provides X services,” helping raise average gifts.
As you prepare for Giving Tuesday 2025, remember: it’s not just about running one more campaign.
It’s about standing out by aligning your story, your ask, and your community in a way that feels authentic, urgent and values-driven.
Use these hacks not as checkboxes, but as strategic levers — tailor them to your donors, layer them with your mission, measure, refine.
When you do, you’ll not only see a strong day of giving; you’ll build momentum for the rest of the year and deepen the trust and engagement you need to thrive.
If you’re ready to take your Campaign Strategy to the next level, we’re here to help you map it, execute it and evolve it to grow year over year.