Accredited Digital Fundraising & NonProfit Technology ExpertsMake-A-Wish Canada partnered with Yeeboo Digital to lead a digital transformation of its national website.
Together, we created an accessible, bilingual, and emotionally impactful online presence that inspires action, simplifies referrals, and supports long-term growth in donations and engagement.
Make-A-Wish Canada works with communities across the country to bring hope and joy to children with critical illnesses by granting their most heartfelt wishes.
These wishes are more than just magical moments. They have the power to improve health outcomes and transform lives.
As the organization continued to grow its impact, it identified the need for a modern, accessible, and emotionally resonant digital platform that could better serve donors, families, volunteers, and regional chapters.
Partnering with Yeeboo Digital, Make-A-Wish Canada launched a full website redesign and rebuild project. The goal was to create a bilingual, user-focused experience that would inspire action, simplify referrals, and strengthen their digital foundation for future growth.
Make-A-Wish Canada is a nationally recognized charity that delivers hope and joy to children with critical illnesses by granting life-changing wishes. While their mission is powerful and clear, before partnering with Yeeboo Digital, their digital presence was holding them back.
Through our deep dive audit and strategic recommendations process we identified:
Outdated Design and User Experience: The previous website lacked visual appeal and modern functionality, making it difficult for users to navigate and engage with content effectively.
Fragmented Donation and Referral Journeys: Key pathways such as donating, referring a child, or getting involved were buried or unclear, creating friction for users looking to take action.
Limited Accessibility and Bilingual Support: The old site did not meet accessibility best practices and struggled to offer a consistent experience in both English and French, limiting its inclusivity and reach.
Content Management Limitations: Internal teams had difficulty updating and managing content, resulting in inconsistent branding, outdated information, and inefficiencies in day-to-day operations.
Lack of Strategic Scalability: The existing infrastructure did not support long-term growth or evolving campaign needs, making it difficult to adapt the site for future initiatives or national storytelling efforts.
These challenges highlighted the need for a complete digital overhaul to better reflect the organization’s mission and support its growing national impact.
To bring Make-A-Wish Canada’s vision and mission to life online, we led a collaborative, end-to-end website transformation across 7 months focused on accessibility, flexibility, and emotional impact.
Together, these efforts created a strong, scalable digital foundation that supports Make-A-Wish Canada’s ongoing mission and future growth.
The new Make-A-Wish Canada website delivers a powerful digital experience that reflects the heart of the organization and supports its mission to inspire hope through wish granting.
At Yeeboo Digital, we partner with charities to turn complex digital challenges into powerful tools for impact.
With Make-A-Wish Canada, we built more than a website. We created a digital experience that helps transform hope into action and brings more wishes to life for children facing critical illnesses.
Through strategic design, clear content architecture, and a user experience focused on accessibility and inspiration, we delivered a platform that empowers staff, engages supporters, and reflects the heart of the mission.
This project embodies what we believe in at Yeeboo Digital. We create digital spaces that are human-centered, emotionally resonant, and built to help mission-driven organizations grow, connect, and do more good in the world.
Yeeboo Digital is a progressive, full-service digital agency dedicated to the nonprofit and charitable sector.
We empower organizations across North America and beyond to turn digital potential into real revenue through smart nonprofit digital strategy, deep expertise in fundraising technology, and tailored solutions. With a focus on impact, we help charities and nonprofits do more good, reach more people, and drive their mission forward.
