Threads of Life

Strengthening a Movement for Families Affected by Tragedy

Threads of Life partnered with Yeeboo Digital to modernize the digital experience for Steps for Life, their national peer-to-peer fundraising event. Using our in-house TeamRaiser template, we delivered a bilingual, multi-location platform that connects communities, simplifies participation, and reflects the heart of their mission by supporting families affected by workplace tragedy.

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Client: Threads of LIfe’s Steps for Life
Vertical: Nonprofit, Community Support, Health
Services Provided: Peer-to-Peer Website powered by Blackbaud TeamRaiser

Steps for Life is more than a fundraising walk. It brings people together to honour lives forever changed by workplace tragedy and to raise awareness that drives prevention. Led by Threads of Life, this national event supports vital programs and builds a network of support for families, friends, and co-workers navigating unimaginable loss.

But the platform powering this movement had fallen behind. It was outdated, hard to use, and only available in English. Donors and participants struggled to find information or register. The internal team spent excessive time managing dozens of regional pages, all while trying to maintain a consistent experience.

Threads of Life turned to Yeeboo Digital to rebuild the Steps for Life digital experience. We designed and launched a fully branded, bilingual, and multi-location event platform using our custom front-end TeamRaiser template. The new platform makes it easier for people to participate, give, and get involved, while staying true to the care and clarity at the heart of the organization’s mission.

The Challenge:

To grow the impact of Steps for Life, Threads of Life needed a modern digital platform that could better serve participants, streamline internal workflows, and reflect the compassion and clarity at the core of their mission.

Outdated and Inflexible Platform: The existing TeamRaiser site had an outdated design and limited mobile responsiveness. Both users and staff found it clunky and frustrating to use.
Missing Bilingual Functionality: The site only supported English, limiting national reach and excluding French-speaking participants and supporters.
Complicated Registration Flow: Participants struggled to find their local event and complete the sign-up process, especially when events varied by format or date.
Poor Search and Donation Experience: The search tool made it difficult for users to find specific participants or teams, which added friction to the donation process.
High Administrative Burden: Staff had to manually manage more than 30 regional events, spending unnecessary time on updates and troubleshooting.

These challenges limited growth and made it harder for Threads of Life to reflect the compassion, clarity, and professionalism that define their mission.

The Solution:

Yeeboo Digital implemented our custom front-end TeamRaiser template and tailored it to meet Threads of Life’s needs for Steps for Life. We delivered a scalable, user-friendly platform that serves both the community and the internal team.

Branded and Responsive Design: We styled the template to align with Steps for Life’s visual identity, ensuring consistency across all event pages. The site now adapts beautifully to mobile, tablet, and desktop views.
Complete Bilingual Setup: We created parallel English and French versions of the platform, including all participant-facing content, navigation, and interface elements.
Streamlined Registration and Location Selection: We introduced a guided registration experience that helps users choose their location, understand the event format, and register quickly without confusion.
Improved Fundraiser Search and Giving Tools: We added a custom national search feature that helps donors find specific individuals, teams, or memorial pages. The donation journey now feels faster and more intentional.
Simplified Multi-Event Management: We built a national homepage with blueprint event pages for 33 locations. Staff can now replicate, update, and manage each one using a standard structure and clear documentation.
Fully Accessible Experience: The platform meets WCAG 2.1 AA standards and provides a consistent, inclusive experience for all users, no matter their device or level of ability.

Together, these improvements created a platform that strengthens community, supports staff, and invites more people to take a step toward hope.

The Results

The new Steps for Life platform supports growth, engagement, and a stronger connection between the event and the people who make it meaningful.

Faster, Friendlier Registration: Participants can now register in less time and with fewer steps. The streamlined process encourages more people to sign up and get involved.
Inclusive and Bilingual: The platform now fully supports both English and French users, creating a welcoming experience for a broader audience across Canada.
Smarter Giving Experience: Donors can easily search for and support the people and teams that matter most to them, increasing the impact of each gift.
Efficient Management for Staff: Internal teams can manage dozens of events with less effort, greater consistency, and more confidence.
Stronger Foundation for Growth: With a flexible, branded system in place, Threads of Life is ready to scale the event and deepen its national reach year after year.

Conclusion

At Yeeboo Digital, we help mission-driven organizations turn their digital presence into a catalyst for real-world impact. We design platforms that engage, empower, and move people to take meaningful action.

With Steps for Life, we built more than an event website. We created a digital space where families, communities, and supporters come together. They are united by loss, connected by purpose, and motivated by the hope of preventing future tragedy.

Through strategic design, clear content structure, and deep peer-to-peer expertise, we helped Threads of Life grow their movement, honour lives affected by workplace tragedy, and offer a path forward for healing, awareness, and prevention.

This work reflects what drives us at Yeeboo Digital. We create human-centered, purpose-built digital experiences that help charities lead with clarity and inspire lasting change.

About Yeeboo Digital

Yeeboo Digital is a progressive, full-service digital agency dedicated to the nonprofit and charitable sector.

We empower organizations across North America and beyond to turn digital potential into real revenue through smart nonprofit digital strategy, deep expertise in fundraising technology, and tailored solutions. With a focus on impact, we help charities and nonprofits do more good, reach more people, and drive their mission forward.

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