hey there fellow fundraisers!
It is that time of year again.
I hope you’re already starting to batten down the hatches for year end 2025.
Here at YD we’ve been planning for year end with our clients for months now.
We’re prepping the email strategies, pushing the landing pages and warming up those paid media accounts so they are ready to hum (and convert).
We know that Year End is such a critical fundraising time for organizations and email marketing is often a cornerstone of the digital fundraising revenue portfolio.
We also know that there have been a lot of big changes in 2025 that are going to impact what your year end campaign performance might look like if you’re not playing by the new rules of engagement.
So with that in mind – I’ve pulled together a few tips that I think will have a big impact on how you raise money through year end (especially in email).
It’s about 7 minutes of content and I believe it will help you break through the raise and raise for funds for your organization this year.