Accredited Digital Fundraising & NonProfit Technology ExpertsThe nonprofit conference landscape in 2026 is more vibrant than ever, offering professionals unprecedented opportunities for learning, networking, and professional development. Whether you’re focused on fundraising, technology, marketing, or social impact, there’s an event tailored to your needs. Here’s your comprehensive guide to planning your conference calendar for the year ahead. The 2026 Nonprofit […]
The Paradox We Can No Longer Ignore Here’s the uncomfortable math: in 2025, total fundraising dollars increased 2.9% while the number of donors declined 1.9%. We’re raising more money from fewer people. According to the Fundraising Effectiveness Project’s Q2 2025 report, this isn’t a blip – it’s an acceleration of a structural crisis. The smallest […]
GivingTuesday has a funny way of leaving nonprofit fundraising teams with two competing emotions. On one hand, there’s relief. The day is over. The emails went out. The donation page didn’t crash. Money came in. On the other hand, there’s uncertainty. The numbers look “fine,” but you’re not entirely sure what they mean. You […]
If you’re a week or two out from year-end, the smartest thing you can do is stop adding new campaigns and start squeezing more value out of the traffic you already have. Two of your highest-leverage, fastest-to-change assets are: Your donation thank-you page, and Your confirmation / tax receipt email. These are the first “post-gift” […]
Why asking better questions at the top is the key to unlocking organizational intelligence I spoke this past weekend to the board of the Jane Goodall Institute of Canada about AI and fundraising. An absolute tip of the cap to their leadership for creating space for the conversation (and for inviting me to join). I […]
Giving Tuesday represents a lot of things. Once upon a time it stood for a disruption to Black Friday consumerism; offering thoughtfulness and reflection on corporate greed, personal abundance and worthy causes in need. But with Cyber Monday and seemingly never ending week long extensions to these excuses to buy big screen T.V.s equipped with […]
Digital Fundraising isn’t e-commerce. The psychology of giving is different. The motivation is deeper. And the relationship between the message and the outcome isn’t a transaction, it’s a moment of shared belief. Yet many teams are trying to use AI prompts written for product marketing to craft donor emails. The results feel slick, generic, […]
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hey there fellow fundraisers! It is that time of year again. I hope you’re already starting to batten down the hatches for year end 2025. Here at YD we’ve been planning for year end with our clients for months now. We’re prepping the email strategies, pushing the landing pages and warming up those paid media […]
A Secret Revealed… Dearest Reader, It has come to this author’s attention that a most curious phenomenon has begun to ripple through the otherwise composed halls of nonprofit society. Organizations – some modest, some mighty – have recently been seen launching flawless donation forms, executing seamless email series, and resolving platform issues before they become […]