Fundraising is a relationship transaction.
To be effective it needs to be authentic, needs driven and deeply personal.
What we gained with digital fundraising’s ‘mass market’ tool set we lost in our ability to connect personally. This is not because the technology can’t provide a personal experience. In fact, technology has the power to make our fundraising communications and experiences even more personal, deeply relevant and authentic.
Where we have fallen down is in our online fundraising strategy. Just because we can reach almost everyone now digitally does not mean that we should be trying to reach everyone. We send ‘eblasts’ to ‘giant, unengaged lists’ and watch as the open rates and conversion rates fall year after year.
But there is hope.
A technology first digital fundraising program can help you move past these old ‘spray and pray‘ ideas. We can help you develop strategies that will help increase email open rates, maximize donation form conversion rates, push up your average gift and drive up monthly donor enrolment rates. Are you ready to engage your donors to be closer and more supportive of your organization than they have every been?
If this sounds like the type of program you want to be running. Let’s have a virtual coffee and discuss your true potential.
– Erik
Erik Rubadeau is the Founder and CEO of Yeeboo Digital, where he leads a team of digital fundraising experts dedicated to helping nonprofits harness the power of technology for revenue generation.
With over 14 years of project management experience in the non-profit and charity sectors, Matt Barr excels in leading digital strategy, fundraising campaigns, and website redesigns.
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Marketing and communications professional with over 10 years of progressive experience in digital marketing, communications, public relations, website management and non-profit operations.
Nikki Crenna brings over 8 years of experience to her role as Manager of Digital Support Services at Yeeboo Digital.
Passionate about nonprofit work and client success, Nikki specializes in project management, data analysis, and implementing technology-driven solutions for digital marketing and fundraising campaigns.
Helping to change the world, one line of code at a time.