Why asking better questions at the top is the key to unlocking organizational intelligence I spoke this past weekend to the board of the Jane Goodall Institute of Canada about AI and fundraising. I arrived a few minutes early and had some time to sit on the edges of the meeting before my scheduled session...Read More

Giving Tuesday represents a lot of things. Once upon a time it stood for a disruption to Black Friday consumerism; offering thoughtfulness and reflection on corporate greed, personal abundance and worthy causes in need. But with Cyber Monday and seemingly never ending week long extensions to these excuses to buy big screen T.V.s equipped with...Read More

  Digital Fundraising isn’t e-commerce. The psychology of giving is different. The motivation is deeper. And the relationship between the message and the outcome isn’t a transaction, it’s a moment of shared belief. Yet many teams are trying to use AI prompts written for product marketing to craft donor emails. The results feel slick, generic,...Read More

Empower your nonprofit with managed services to tackle high turnover challenges. Streamline operations and enhance support for your mission today!Read More

hey there fellow fundraisers! It is that time of year again. I hope you’re already starting to batten down the hatches for year end 2025. Here at YD we’ve been planning for year end with our clients for months now. We’re prepping the email strategies, pushing the landing pages and warming up those paid media...Read More

A Secret Revealed… Dearest Reader, It has come to this author’s attention that a most curious phenomenon has begun to ripple through the otherwise composed halls of nonprofit society. Organizations – some modest, some mighty – have recently been seen launching flawless donation forms, executing seamless email series, and resolving platform issues before they become...Read More