Empowering Education with a Modern Digital Presence

Maȟpíya Lúta Owáyawa partnered with Yeeboo Digital, to embark on a comprehensive digital transformation project aimed at enhancing its online visibility, boosting donations, and providing a cohesive, user-friendly experience across all its digital platforms.

Maȟpíya Lúta Owáyawa / Red Cloud Indian School is a beacon of hope and education on the Pine Ridge Indian Reservation in South Dakota, dedicated to the cultural preservation and educational advancement of Lakota youth.

To further its mission, the school recognized the need for a modernized digital presence that could effectively engage donors, supporters, and the broader community.

Partnering with Yeeboo Digital, the school embarked on a comprehensive digital transformation project aimed at enhancing its online visibility, boosting donations, and providing a cohesive, user-friendly experience across all its digital platforms.

To address the challenges, Yeeboo Digital implemented a multi-faceted approach that involved a complete redesign of the website, a CMS migration from Blackbaud NetCommunity to Wordpress, the integration of advanced fundraising tools with Engaghing Networks, and the alignment of the school’s The Heritage Center’s online store with its broader digital presence.

WordPress Website Redesign
Recognizing the critical need for a modern and accessible website, Yeeboo Digital undertook a comprehensive redesign of the school’s WordPress site. The focus was on creating a responsive design that would ensure a seamless user experience across all devices. By restructuring the site’s architecture, we made it easier for visitors to navigate, access information, and take meaningful actions such as donating or registering for events. The new website was built with a user-friendly content management system, empowering the school’s staff to update content effortlessly, ensuring the site remains current and engaging.

• Responsive Design: The new website is fully optimized for mobile devices, ensuring a seamless experience across all screen sizes.
• User-Friendly CMS: A robust content management system was developed, allowing the school’s staff to easily update and manage content without requiring technical expertise.
• Enhanced User Experience: The site’s architecture was restructured to provide clear navigation paths, making it easier for visitors to find information and take action, such as donating or signing up for events.

Engaging Networks Setup and Integration
To enhance the school’s digital fundraising efforts, Yeeboo Digital implemented and customized Engaging Networks tools. This setup included the creation of branded donation forms that cater to various types of giving, such as one-time donations and monthly contributions. The tools also facilitated the automation of email campaigns, allowing the school to maintain continuous engagement with its donors. The development of an Engaging Networks Hub provided a centralized platform for the school’s digital campaigns, making it easier to manage and measure their effectiveness.

• Custom Donation Forms: We created and integrated donation forms tailored to different fundraising needs (e.g., one-time donations, monthly giving, tribute gifts).
• Email Campaign Tools: The setup included email automation features, enabling the school to send personalized follow-ups and manage subscription preferences more efficiently.
• Engaging Networks Hub: A central hub was developed to unify the school’s digital outreach efforts, allowing for coordinated campaigns across multiple channels.

Shopify Storefront Redesign
Aligning the school’s Shopify storefront with the newly designed website was crucial in providing a consistent brand experience. The redesign focused on ensuring that the storefront’s aesthetics matched the main website, creating a unified look and feel across all digital platforms. This not only improved the user experience but also strengthened the school’s brand identity, encouraging higher engagement and sales through the online store.

• Brand Consistency: The Shopify store’s front-end was redesigned to match the look and feel of the new website, providing a cohesive brand experience.
• Improved User Experience: The redesigned store features intuitive navigation, making it easier for customers to find and purchase products, ultimately driving higher sales.