Women for Wishes will inspire 100+ diverse women from across Canada to be exclusive ambassadors in helping Make-A-Wish raise $1 million.
Make-A-Wish Canada

Empowering Make-A-Wish Canada: Elevating the Event Experience

Make-A-Wish Canada aimed to refresh the event site’s design, bolster functionality, and provide a seamless experience for participants.

Make-A-Wish Canada (MAWC) is a nonprofit organization dedicated to granting wishes for children with critical illnesses. Their mission is to bring joy, healing, and hope to children and their families during challenging times, creating lasting positive memories.

The Challenge:

Facing the upcoming 2023 Women for Wishes event, Make-A-Wish Canada aimed to revamp their online fundraising strategy and enhance participant engagement. With prior experience using DonorDrive for their Women for Wishes peer-to-peer event, they sought expert assistance to seamlessly transition the event for the current year. The goal was to refresh the event site’s design, bolster functionality, and provide a seamless experience for participants.

The Solution:

By utilizing Make-A-Wish Canada’s existing DonorDrive template, Yeeboo Digital meticulously reconfigured and populated content for the 2023 Women for Wishes event. The agency ensured a seamless integration of customized features while preserving user-friendliness.

Working alongside MAWC’s team, Yeeboo Digital’s collaborative approach streamlined the project. Simultaneously, the MAWC project manager managed key constituent registrations while Yeeboo Digital focused on technical aspects, ensuring efficient execution.

A captivating custom map feature was introduced in response to MAWC’s request. This interactive map showcased clickable pin-drop links, connecting users to Make-A-Wish chapter event pages across Canada, enhancing navigation and engagement.

Yeeboo Digital’s thoughtful layout customizations ensured that the event site was aligned with Make-A-Wish Canada’s branding. These adjustments amplified the participant experience and contributed to the overall success of the project.

The Challenge:

The collaborative efforts of Make-A-Wish Canada and Yeeboo Digital resulted in a transformed event experience. The 2023 Women for Wishes event site serves as a testament to the power of strategic partnership and innovative solutions. The enhanced fundraising capabilities and participant engagement align seamlessly with Make-A-Wish Canada’s mission of creating life-changing moments for children and families in need.

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