Accredited Digital Fundraising & NonProfit Technology ExpertsBy partnering with Yeeboo Digital, the William Osler Health System Foundation was able to lay the groundwork for future digital investments, further expanding their reach and impact in the healthcare sector.
The William Osler Health System Foundation, a renowned healthcare organization, approached Yeeboo Digital online with the goal of maximizing their online revenue potential. Recognizing the untapped opportunities in the digital realm, the foundation sought to leverage their online presence and expand their reach to engage with a wider audience.
The initial challenge faced by the William Osler Health System Foundation was to determine whether their hypothesis of unrealized online revenue held true. Yeeboo Digital understood the need to conduct thorough testing and analysis to assess the viability of this hypothesis before proceeding with a full-fledged digital marketing strategy.
To validate the foundation’s hypothesis, Yeeboo Digital initially implemented the Google Ads Grant, utilizing free advertising credits to test the waters. This approach allowed the team to gather valuable insights and measure the potential impact of digital marketing on the foundation’s revenue.
Upon successfully proving the effectiveness of online advertising, the William Osler Health System Foundation approved a small test budget for Google Ads. Yeeboo Digital strategically migrated brand-related terms to the new Google Ads account, ensuring a streamlined and targeted approach to maximize returns.
Yeeboo Digital’s initial testing using a CPA (Cost Per Acquisition) bid strategy yielded impressive results, achieving a remarkable return on investment (ROI) of approximately 200%. As the campaign progressed and a minimum of 30 conversions were reached, the bid strategy was migrated to ROAS (Return on Advertising Spend) with a target of 500%.
The account consistently surpassed expectations, consistently achieving a monthly return on ad spend (ROAS) of over 600%. The success of the campaign provided a strong foundation for the William Osler Health System Foundation to further invest in digital marketing initiatives, ensuring sustained growth and increased revenue.
Through Yeeboo Digital‘s collaboration with the William Osler Health System Foundation, the nonprofit organization was able to capitalize on their unrealized online revenue potential. By conducting comprehensive testing, implementing effective bid strategies, and consistently exceeding ROI targets, the foundation experienced significant growth in their digital presence and revenue generation.
The success achieved in this case study serves as a testament to the power of strategic digital marketing and highlights the importance of embracing online channels for nonprofits. By partnering with Yeeboo Digital, the William Osler Health System Foundation was able to lay the groundwork for future digital investments, further expanding their reach and impact in the healthcare sector.
