Digital Marketing

Capturing The Heart of a New Audience

You have never had more tools at your disposal to reach an audience. Our ability to connect with new audience is near limitless. Unfortunately, it has also become more complex than ever to cut through the digital clutter and Ad noise to connect with people in a meaningful way. To be effective and garner attention and action you need to clearly understand the strategies of each tool set and how they should be applied. 

But First, Analytics!

The most important thing you can do for your digital marketing program is to ensure your web analytics account is setup correctly. This means not only clean and precise tracking but also ensuring that you are capturing eCommerce transaction data and sending it back to your analytics tool.

Being able to understand the value of your web traffic from their source through to conversion is incredibly powerful. It is literally the difference between knowing and guessing.  

We’re big fans of Google Analytics. It’s powerful enough for organizations with even the most sophisticated digital marketing program. Bonus points for being free and having a near seamless integration with Google Ads and Google Ads Grant. 

Digital Marketing

Now that you can track your effectiveness it’s time to start marketing

You have never had more tools at your disposal to reach your audience. Your ability to connect with new audience is near limitless. Unfortunately, it has also become more complex than ever to cut through the digital clutter and Ad noise to connect with people in a meaningful way. To be effective and garner attention and action you need to clearly understand the strategies of each tool set and how they should be applied. 

There are a so many tools and networks at your disposal, but if you’re looking to get started, here’s what we consider the core minimum set of nonprofit digital marketing tools that you should be employing. 

  • Search Engine Marketing
  • Social Media Marketing
  • Banner Ad ReMarketing

Each digital marketing tool requires its own specific creative and strategies to be most effective. 

Search Engine Marketing

Harness The Power of Search

Social Media Marketing

Traffic & Lead Generation

Banner Ad Remarketing

Recapturing Leads and Securing Conversions

Google Analytics

Insight & Answers To Guide Performance

About Yeeboo Digital

Yeeboo Digital is a progressive, full-service digital agency dedicated to the nonprofit and charitable sector.

We empower organizations across North America and beyond to turn digital potential into real revenue through smart nonprofit digital strategy, deep expertise in fundraising technology, and tailored solutions. With a focus on impact, we help charities and nonprofits do more good, reach more people, and drive their mission forward.

Ready To Learn if Yeeboo Digital Is Right For You?

I get it, you want to reach out – but maybe you’re worried that you will be ‘sold’ or placed into an aggressive or never ending ‘sales cycle’. That’s not how we roll. Here’s what you can expect: You reach out, and we will email you back in a day or so to setup a short exploratory call at a time that works for you. The purpose of the call is to meet you, have an open discussion about your goals, needs and concerns – and for you to ask questions. We can walk you through who we are, what we do, what you can expect from working with us and if we think we can provide a solution. If you decide you like what you hear – we can send you a proposal.  

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