Let’s explore each stage of the donor journey in-depth and examine the role that email marketing plays at each step.
Email is an incredibly powerful tool for nonprofits looking to build relationships with their donors. In fact, a recent report from Donor Direct noted that it’s the most effective channel for nonprofits to build awareness, acquire new donors, and generate donations. Pretty impressive, right? At Yeeboo Digital, we specialize in helping nonprofits create email marketing strategies...
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ConnectedTV - The future of nonprofit advertising
In today’s digital age there have never been more ways to reach your potential donors. Ad platforms exist for all forms of social media, Google and Microsoft are offering thousands of free dollars in grant spend and podcasts now feature growing nonprofits. Youtube has even created the Youtube Social Impact Program to highlight the reach...
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Is your nonprofit ready to adapt to privacy law changes?
So you’re running a nonprofit and trying to find new donors? We feel you! It’s not easy, and it turns out you’re not alone. Articles, webinars and podcasts increasingly discuss “How to Attract Younger Donors”, donation form optimization, and social media strategy for engagement. A recent survey report put out by CCS Fundraising found that...
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The Potential Impact of AI on the Nonprofit Sector
(Erik) Hello. (ChatGPT) Hello! How can I assist you today? I’d like to talk about your impact on the nonprofit sector. As an AI language model, my direct impact on the nonprofit sector is limited. However, I can provide information and insights on how technology and AI are being used to support and enhance the work...
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Optimize Your Nonprofit’s Email Outreach in 2023: The Importance of List Hygiene
When it comes to your nonprofit email list, quality matters more than quantity.   Introduction Email marketing continues to be a popular tool for nonprofits looking to connect with their audience, build relationships, and drive action. It provides an affordable, measurable, and targeted way to reach supporters, volunteers, and donors. Whether you’re sharing updates on...
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Because digital marketing and fundraising is measurable and the data from Google Analytics is a critical tool in helping to support your long-term fundraising strategies.
Is your nonprofit looking to optimize your fundraising efforts? You have likely heard that you can use Google Analytics to measure the effectiveness of your online fundraising campaigns. But unless you take into account the right metrics, it’s easy for even the best-designed website or campaign pages to fall flat. So today the Yeeboo Digital...
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How nonprofits can best use custom event in google analytics
Introduction You may not realize this, but you can use Google Analytics to capture specific events. In fact, when you track your website’s traffic with Google Analytics, there are already a handful of built-in event types that come with it by default. These include Pageview Events (when someone visits a page on your site), Social...
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4 common ways nonprofits use google analytics
Introduction As a nonprofit, you know that the only way you can improve your impact and grow your support is by tracking and analyzing your progress. Here are some common ways that nonprofits use Google Analytics (GA) to measure their work: To track how their website is functioning Google Analytics is an essential tool for nonprofits because...
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This is the second in our ‘Digital Fundraising Basics’ series that will cover the what’s and how’s of creating a digital fundraising program. At Yeeboo we love a simple solution to a complex problem. We know you want to raise funds online, but you aren’t entirely sure how. In the first edition of this series we...
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This is the first in our ‘Digital Fundraising Basics’ series that will cover the what’s and how’s of creating a digital fundraising program. So you want to raise money online? Congratulations, and welcome to the wide world of digital! This can be a scary place at times, but fortunately for you, we know many sophisticated...
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