Operation Smile Canada

Driving Nonprofit Marketing Success

Through their strategic partnership with Yeeboo Digital, Operation Smile Canada experienced a tremendous positive shift in their digital marketing outcomes. The agency’s expertise and innovative strategies helped the nonprofit optimize their online presence and achieve remarkable results.

Driving Success: A 5-Year Journey of Digital Marketing with Operation Smile Canada
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Operation Smile Canada is a nonprofit organization dedicated to providing life-changing surgeries and medical care to children born with cleft lip and palate deformities. They have been working tirelessly to bring hope and smiles to children and families in need.

The Challenge:

When Operation Smile Canada approached Yeeboo Digital, their Google Ads account was struggling to achieve significant returns on their digital marketing spends. The average return on investment (ROI) for paid ads was around 200% year over year, indicating a need for a strategic overhaul to maximize their impact and reach.

The Solution:

Yeeboo Digital embarked on a five-year partnership with Operation Smile Canada to revamp their digital marketing strategy. One of the primary focuses was managing their Google Ads account, including leveraging the Google Grant program. The agency devised a comprehensive plan to enhance their online presence and drive measurable results.

To achieve optimal results, Yeeboo Digital concentrated on competing specifically on brand terms, ensuring Operation Smile Canada’s visibility when potential supporters searched for their organization. Additionally, they capitalized on top-of-funnel activities, such as direct response television (DRTV), to raise awareness and engage a wider audience.

Expanding beyond Google Ads, the agency introduced additional search channels, such as Bing, to diversify Operation Smile Canada’s online reach. This strategic move aimed to tap into untapped revenue streams and expand the nonprofit’s visibility among potential donors and supporters.

The Results:

The impact of Yeeboo Digital’s efforts was truly remarkable. With their expertise and dedication, Operation Smile Canada witnessed a significant transformation in their digital marketing outcomes. The average return on advertising spend (ROAS) in the paid account skyrocketed to an impressive 700%, an astounding improvement from the previous 200% average.

Moreover, the introduction of additional search channels, such as Bing, unlocked previously unrealized revenue for Operation Smile Canada. Over time, this expansion generated a remarkable 300% ROI, providing a significant boost to the nonprofit’s financial sustainability and capacity to deliver their life-changing mission.

 

Conclusion:

Through their strategic partnership with Yeeboo Digital, Operation Smile Canada experienced a tremendous positive shift in their digital marketing outcomes. The agency’s expertise and innovative strategies helped the nonprofit optimize their online presence and achieve remarkable results.

By effectively managing their Google Ads account and capitalizing on brand terms, top-of-funnel activities, and additional search channels, Operation Smile Canada saw their ROAS increase to 700%. This translated into a profound impact on their ability to provide life-changing surgeries and medical care to children in need.

Yeeboo Digital’s invaluable contributions and the collaboration between the agency and Operation Smile Canada serve as a testament to the power of effective digital marketing in supporting nonprofit organizations and making a lasting difference in the lives of those they serve